ASUS Computers

Early that same afternoon we also had the opportunity to hear Cecilia Huang, marketing executive for Asus Computers, speak about the importance of branding and determining your target market. Taiwan is the second most competitive IT market in the world; making Asus, a Taiwanese based entity, an increasingly prominent player in the field. Asus is an emerging company that is in its early stages of branding. Huang emphasized how closely linked their target market is in relationship to their branding goals. Their target market (for the time being) is ‘techies’ or people on the forefront of innovative IT products. They are hoping that by appealing to these market experts it will have a sort of trickle down effect. She also shared with us a Chinese proverb, calling for internal awareness and improvement, a sentiment promoted at Asus: Wise man knows himself; brave man defeats himself; only when knowing himself may he defeat himself, and only then will he  be superior to others.