Ingredient Branding Lecture

My favorite day of the trip so far!  This morning we were able to sit in on two lectures on marketing and branding. We started our morning at National Taiwan Normal University where we listened to a lecture on ingredient branding and participated in a discussion concerning a case study on Intel. Walk through any supermarket, pharmacy or computer superstore and you'll notice an overwhelming abundance of ingredient brands. An ingredient brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. Well-known examples include PC computers with Intel Inside, diet soft drinks with NutraSweet, stereos with Dolby noise reduction, and Chevron gasoline with Techron.